EcomIQ Profit reporting for e-commerce stores

You know your sales. Do you know your profit?

Profit reporting for your e-commerce store, product by product, done for you.

Get last month's profit analysis for free
Sales, last monthExample report

$48,200

I

Where does it go?

Your store shows you sales. Meta and Google each show you their own idea of results. Your bank shows whatever is left on the day you happen to look.

None of them tells you what last month actually left you. Between a sale and your account, the money passes through five hands, and each one takes a cut you rarely see added up.

  1. Sales48,200
  2. −Ad spend (Meta, Google)
  3. −Product costs
  4. −Shipping and packaging
  5. −Refunds and returns
  6. −Platform, apps, payment fees
  7. Profit?

Example report. Same store all the way down.

II The statement

Example ledger

Sales, last monthWhat's leftProfit, last month

Left so far: $48,200

$48,200 in sales became $4,830 of profit. About 10 cents of every dollar.

  1. Salesfrom your store48,200
  2. −Ad spend (Meta, Google)from Meta Ads and Google Ads14,460
  3. −Product costsfrom your cost sheet17,350
  4. −Shipping and packagingfrom your store and carrier costs5,780
  5. −Refunds and returnsfrom your store3,370
  6. −Platform, apps, payment feesfrom your payouts2,410

Profit4,830

Where the numbers come from.

Three accounts and one cost sheet, joined into a single set of numbers. I connect them once, with view-only access.

  1. Your storeorders, refunds, shipping, payoutsSales, refunds, fees
  2. Meta Adsad spendAd spend, Meta
  3. Google Adsad spendAd spend, Google
  4. Your cost sheetproduct and shipping costs, sent onceProduct and shipping costs

Profit, product by product.Every number checked by hand.

III

Your numbers together, on your schedule. I do the adding up.

I connect your store, your Meta and Google ad accounts and your product costs, check every number by hand, and send you your report on the schedule you choose, monthly by default. It covers five things.

  1. Profit, against last month. Real profit after ads, product costs, shipping, refunds and fees.
  2. Profit, product by product. Which products earn and which quietly lose you money, after ads, returns and shipping.
  3. What went well. Two or three things, in plain words.
  4. What's broken. Two or three things quietly costing you money.
  5. One thing to do. A single action for the month ahead. Not a list of twenty.

EcomIQ · Profit report

September · Example store

Example ledger

1 · Profit

$4,830

August: $5,950. Down $1,120.

2 · Profit by product

ProductSales $Profit $
Wool throw11,3002,310
Canvas tote9,6001,980
14 other products6,0001,060
Linen shirt12,400480
Linen trousers8,900−1,000
Total48,2004,830

3 · Went well

  • Repeat customers placed more of the orders than in August.
  • Google Shopping brought back more than it cost.

4 · Broken

  • Refunds on the linen range doubled. The size chart is the likely cause.
  • Meta retargeting spent more than it returned.
  • Shipping to Canada costs more than customers pay for it.

5 · One thing to do

Fix the linen size chart this week, then pause Meta retargeting for October.

Every number checked by hand, by me.

IV

How it works, and what I can see.

  1. 1

    You give me view-only access, and your product costs once.

    I send an access request for your store with view-only permissions. You add me to your Meta and Google ad accounts with read-only access, and send me your product costs once. I send short instructions for each.

  2. 2

    I build the report.

    I connect your store, Meta and Google data into one place, add your product and shipping costs, and check every figure by hand before anything reaches you.

  3. 3

    You get your report.

    By email on the schedule we agree, or as live reporting. Reply with any question and I answer it.

Access, in plain terms

View-only. I only ask for view permissions. I'm there to read your numbers, not to change anything.

Revocable anytime. Remove my access in your store, Meta or Google whenever you like. No notice needed.

NDA first. I sign one before I see anything.

A person checks every number. That person is me.

PriceFlexible pricing, set by your store's size and how often you want reports. Your first report, for last month, is free.

What did last month actually leave you?

Enter your store's address and your email. I'll send a short NDA and access instructions, then your analysis. Free, no card.

I use your email only to answer this request.

Or write to mario@tryecomiq.com